Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
In general, the higher ranked and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Copywriting is the art of writing texts for marketing purposes.
The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
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